Premier – Think of a premier event. It’s special. It’s unique. It’s a first-time, public display of orchestrated behavior designed to move a target audience.
Premier leaders and organizations know every day is a new one—each opportunity is fresh and responses to it are visible. They produce “smash hits.”
Platinum – Ahhhh, a “noble” metal, meaning it resists corrosion, and it is the least reactive of all metals. With regard to high temperatures and electrical properties, it’s stable; yet, it is lustrous, ductile and malleable. Its applications are beyond ordinary—from exquisite jewelry to compounds that fight cancer.
Platinum leaders and organizations stand apart with excellence. They resist destabilizing forces while purposefully adapting. They attract others and deliver effectiveness, robustly and reliably.
Performance – Observe: performers vs. performance. One produces activity; the other, results—desired results. In the arts, in sports, in business and in our real worlds, performance marks those who deliver, often amidst seemingly insurmountable challenges.
Performance distinguishes leaders and organizations. Without performance they falter. With it they thrive.